Google AdSense is an advertising program that allows you to run ads on your website, blog, or YouTube videos and get paid when visitors click on them. The ads are generated from businesses that use Google’s AdWords program that you feed using a special AdSense code onto your blog or website.For new websites or blogs, the Google AdSense program can be one of the fastest ways to generate income, which is why it’s so popular.
Pros and Cons of Making Money With Google AdSense
The Google AdSense program has several great advantages including:
- It’s free to join.
- Eligibility requirements are easy, which means you can monetize your website or blog even when it’s new.
- There is a variety of ad options and several that you can customize to fit the look and feel of your site.
- Google pays monthly by direct deposit if you meet the $100 threshold.
- You can run ads on several websites from one AdSense account.
- There are options to run ads on mobile devices and RSS feeds.
- You can easily add it to your Blogger and YouTube accounts, although with YouTube, you’ll need to have at least 1,000 subscribers and 4,000 hours of watch time to run AdSense on your videos.
With that said, there are a few drawbacks to AdSense as well:
- Google can terminate your account in an instant, and it’s not very forgiving if you break the rules.
- Like all forms of online income, you need traffic in order to make money.
- When people click on an AdSense ad, you make some money, but your visitor also leaves your site, which means you lose the opportunity to make money with higher-paying affiliate products or your own products and services.
- It doesn’t necessarily pay more than other similar ad programs.
AdSense is a great monetization option, but it’s not a get-rich-quick or make-money-doing-nothing program. Further, Google has rules that some bloggers seem to miss when reading the terms of service. As a result, many website owners have found out the hard way that they’d violated a Google policy and have lost their account forever.
Google offers a variety of ad types to run on your website, including:
- Text: Text ads use words, either as an Ad Unit (one offer) or a Link Unit (list of offers), and come in a variety of sizes. You can customize the color of the box, text, and link.
- Images: Image ads are graphic ads. They come in a variety of sizes. You can choose an ad feed option that mixes both text and image ads.
- Rich Media: These are interactive ad types that can include HTML, video, and flash.
- Animated Image
- AdSense for Search: This allows you to have a Google search box on your website or blog. When a user enters a term and conducts a search, a search results page opens with AdSense ads. You can customize the color scheme of the search results page to harmonize with your website.
Google AdSense Payments
Google pays through direct deposit or check each month your earnings reach or exceed $100. If you don’t earn $100 in one month, your earnings roll over and are added to the next month. Each time you reach the $100 threshold, Google will issue a payment on the next payment period. Through your AdSense account, you can see your current earnings, what ads are generating the most clicks, and other helpful data.